Beauty of Joseon Brand Spotlight

Brand Story
Beauty of Joseon is a Korean skincare brand deeply rooted in the beauty secrets of the Joseon Dynasty (1392–1897). Drawing inspiration from historical records and traditional Korean medicine (Hanbang), the brand incorporates time-tested ingredients like ginseng, rice, and green plum into modern skincare formulations. By blending ancient wisdom with cutting-edge dermatological science, Beauty of Joseon creates products that are both gentle and effective. The brand’s philosophy centers on the belief that healthy, radiant skin is the foundation of true beauty. Their diverse product line addresses a wide range of skin concerns, including acne, dehydration, aging, and sensitivity, making it a versatile choice for skincare enthusiasts worldwide.

 Brand Highlights

Heritage Meets Modernity: Beauty of Joseon uniquely combines traditional Korean ingredients with advanced skincare technology. For example, their use of ginseng, a revered Hanbang ingredient, is paired with modern actives like retinal and niacinamide to deliver visible results.

Transparency and Trust: The brand is committed to transparency, providing detailed information about ingredient sourcing, formulation processes, and clinical testing. This openness builds trust with consumers who value knowing exactly what they’re putting on their skin.

Sustainability and Clean Beauty: Beauty of Joseon prioritizes eco-friendly practices, such as using recyclable packaging and avoiding harmful chemicals like parabens and sulfates. Their cruelty-free certifications further appeal to ethically conscious buyers.

Community and Education: Through engaging social media content, the brand educates its audience about traditional Korean skincare rituals and the benefits of Hanbang ingredients. This not only fosters a loyal community but also helps customers make informed choices about their skincare routines.

 Series

Revive Series:

Designed to combat signs of aging, this series features the Revive Ginseng + Retinal Eye Serum, which combines ginseng root water and retinal to reduce fine lines and brighten the under-eye area. The Revive Serum, enriched with snail mucin and collagen, targets wrinkles and improves skin elasticity, making it a favorite among mature skin users.

Sun Care Series:

Known for its lightweight, effective sunscreens, this series includes the Relief Sun: Rice + Probiotics SPF 50+ PA++++, which offers broad-spectrum protection while soothing the skin with rice extract and probiotics. The Daily Tinted Fluid Sunscreen, available in 12 sheer shades, provides a natural finish with added hydration and oil control, making it ideal for daily wear.

Cleansing Series:

This series caters to various skin types with products like the Ginseng Cleansing Oil, which gently removes makeup and impurities while nourishing the skin. The Green Plum Refreshing Cleanser, infused with green plum water and mung bean, helps balance sebum production and maintain the skin barrier. The Radiance Cleansing Balm is another standout, melting away dirt and makeup without stripping moisture.

Hydration Series:

Focused on deep nourishment, this series includes the Glow Replenishing Rice Milk Toner, a dual-layer formula that hydrates and smooths skin texture. The Dynasty Cream, packed with rice bran water, ginseng, and niacinamide, is a rich moisturizer suitable for all skin types. For a lighter option, the Red Bean Water Gel provides hydration without a greasy feel, perfect for oily or combination skin.