Anua believes that healthy skin does not depend solely on skin care products but also on having a relaxed mind and regulated lifestyle. The brand focuses on choosing pure, organic ingredients to maximize effectiveness and minimize harmful effects on skin. Its environmentally friendly, sustainable products are 100% made in Korea and designed with simple packaging. Bestsellers include Heartleaf 77% Soothing Toner, Heartleaf 80% Soothing Ampoule and 5-Zero Mild Sun Cream.